In the world of SEO, you often hear the phrases ‘white hat SEO‘ and ‘black hat SEO‘, but what do they actually mean? Clue – it’s got nothing to do with the colour of your hard hat. In a nutshell, white hat SEO and black hat SEO can be simplified into good SEO and bad SEO. And that’s not good and bad in terms of the results they produce, but good and bad in regards to how they are viewed in the SEO community and by the search engines of the world. Let’s start with the bad kind of SEO, black hat. Black hat SEO Black hat SEO is the unscrupulous kind. It basically focuses on getting high SERPs rankings by breaking the rules and tricking search engines into thinking the website or webpage should be ranked highly. Black hat SEO focuses only on search engines and, as such, completely ignores any human audiences – that’s why the content is often complete crap. Black hat SEO constantly strives for quick wins, but the long-term effects are nearly always harmful. For example, if a website is found to be using black hat SEO techniques, it could be penalised or de-indexed from the search engine altogether. Here are some classic black hat SEO strategies: Keyword stuffing – Littering a piece of content with keywords, even if it
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