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White and Black Hat SEO
Search Engine Optimisation

What Is The Difference Between White Hat SEO And Black Hat SEO?

In the world of SEO, you often hear the phrases ‘white hat SEO‘ and ‘black hat SEO‘, but what do they actually mean? Clue – it’s got nothing to do with the colour of your hard hat. In a nutshell, white hat SEO and black hat SEO can be simplified into good SEO and bad SEO. And that’s not good and bad in terms of the results they produce, but good and bad in regards to how they are viewed in the SEO community and by the search engines of the world. Let’s start with the bad kind of SEO,

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How To Conduct Keyword Research As A Tradesperson

How To Conduct Keyword Research As A Tradesperson

Ranking for the right keywords can literally make or break your website. That’s why you need to carry out keyword research and discover which phrases and terms your customers and prospects are using when they search the internet. While search engine optimisation (SEO) strategies and tactics have changed and evolved over the years, one aspect

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SEO Basics: What Is Search Engine Optimisation?

SEO Basics: What Is Search Engine Optimisation | Tradesman’s SEO

Whenever people want to find information online, their first port of call is a reputable search engine, like Google, Yahoo! or Bing. These simple, yet extremely powerful websites have the ability to take a search term and return millions of results in a matter of seconds. The popularity of the world’s largest search engines can

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Short Tail Keywords

A Guide On Short Tail Keywords | Tradesman’s SEO Advice

If you haven’t already read our guide on choosing the right keywords for your business, please take the time to do so now because this guide on short tail keywords will make much more sense if you do. Short tail keywords – also known as “head” terms – are basically keyword phrases that contain very

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Long Tail Keywords

A Guide On Long Tail Keywords | Tradesman’s SEO Advice

Hopefully, you’ll have already read our guide on choosing the right keywords for your business, If not, please spend five minutes or so reading it now because you’ll get more out of this guide on long tail keywords as a result. What Are Long Tail Keywords? Long tail keywords differ from short tail keywords in

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choosing the right keywords

Choosing The Right Keywords For Your Business

Keywords are the words and phrases internet users type into the search box of a search engine, such as Google, Bing and Yahoo!, when they are trying to find information online. For example, someone might search online for “plumbers in Derby” or “builders in Leicester” when they are looking for a tradesperson. The most relevant

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Multisite With Mapped Domains and A LetsEncrypt SSL Certificate

WordPress Multisite With Mapped Domains And LetsEncrypt SSL

Since the Google announcement that https and a valid SSL certificate will help towards your SERPS and website rankings, theres been a definitive shift towards ensuring all sites are https compliant. Having an SSL certificate when operating a WordPress Multisite with mapped domains, until recently, has been impossible due to the constraints of how the certificates

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Postion 1 Of Google

Can A Tradesperson Get Page 1 On Google?

In simplest terms the answer is YES – A tradesperson can get position 1 on google. What is more important to think about, is what are you prepared to do to get your website onto page 1 of google. That sounds like a really ridiculous thing to even think about, let alone suggest. Everyone wants

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